{"title":"CRO audits for better making conversion decisions","description":"\u003cstyle\u003e\n .rp-collection-intro {\n --rp-text: #f5f7fa;\n --rp-muted: rgba(245,247,250,0.78);\n --rp-soft: rgba(245,247,250,0.58);\n --rp-accent: #ff6a00;\n --rp-accent-hover: #ff8a33;\n --rp-border: rgba(255,255,255,0.12);\n --rp-shadow: 0 18px 60px rgba(0,0,0,0.28);\n --rp-radius-md: 22px;\n\n max-width: 980px;\n margin: 0 auto 42px;\n padding: 30px;\n border: 1px solid var(--rp-border);\n border-radius: var(--rp-radius-md);\n background:\n radial-gradient(circle at top left, rgba(255,106,0,0.12), transparent 28%),\n linear-gradient(180deg, rgba(255,255,255,0.045), rgba(255,255,255,0.025));\n box-shadow: var(--rp-shadow);\n color: var(--rp-text);\n font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n line-height: 1.65;\n text-align: center;\n }\n\n .rp-collection-intro * {\n box-sizing: border-box;\n }\n\n .rp-collection-kicker {\n display: inline-flex;\n align-items: center;\n gap: 10px;\n margin: 0 0 14px;\n padding: 8px 14px;\n border: 1px solid var(--rp-border);\n border-radius: 999px;\n background: rgba(255,255,255,0.04);\n color: var(--rp-soft);\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n font-size: 12px;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-collection-kicker-dot {\n width: 8px;\n height: 8px;\n border-radius: 999px;\n background: var(--rp-accent);\n box-shadow: 0 0 16px rgba(255,106,0,0.55);\n }\n\n .rp-collection-intro h1 {\n max-width: 820px;\n margin: 0 auto 18px;\n color: var(--rp-text);\n font-size: clamp(30px, 4vw, 44px);\n line-height: 1.06;\n letter-spacing: -0.04em;\n }\n\n .rp-collection-intro p {\n max-width: 840px;\n margin: 0 auto 14px;\n color: var(--rp-muted);\n font-size: 16px;\n }\n\n .rp-collection-intro p:last-child {\n margin-bottom: 0;\n }\n\n .rp-collection-highlight {\n color: var(--rp-text);\n font-weight: 700;\n }\n\n @media (max-width: 720px) {\n .rp-collection-intro {\n margin-bottom: 32px;\n padding: 22px;\n text-align: left;\n }\n\n .rp-collection-intro h1,\n .rp-collection-intro p {\n max-width: none;\n }\n\n .rp-collection-intro p {\n font-size: 15px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"rp-collection-intro\"\u003e\n \u003cdiv class=\"rp-collection-kicker\"\u003e\n \u003cspan class=\"rp-collection-kicker-dot\"\u003e\u003c\/span\u003e\n CRO audit products\n \u003c\/div\u003e\n\n \u003ch1\u003eCRO audits and monthly conversion reviews for ecommerce and lead generation websites\u003c\/h1\u003e\n\n \u003cp\u003e\n Rocket Possum provides practical \u003cspan class=\"rp-collection-highlight\"\u003eCRO audits\u003c\/span\u003e, website conversion reviews and monthly optimisation support for ecommerce, lead generation and service-based websites.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Choose from a Free CRO Audit, Growth Audit, Monthly CRO support, or a Pro Subscription for higher-volume conversion review support.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Each review focuses on conversion performance factors such as offer clarity, page hierarchy, calls to action, trust signals, mobile user experience, friction points and missed opportunities.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Start with a one-off CRO audit for one important page, or choose monthly CRO support to build a regular optimisation rhythm.\n \u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"growth-audit","title":"Growth Audit","description":"\u003cstyle\u003e\n \/* Rocket Possum Growth Audit product page content block\n Designed to sit INSIDE a Shopify product page without replacing\n the Shopify product title, price, variant picker or buy button.\n *\/\n\n .rp-product-content {\n --rp-bg-soft: #151922;\n --rp-bg-softer: #1b2030;\n --rp-card: rgba(255,255,255,0.04);\n --rp-border: rgba(255,255,255,0.12);\n --rp-border-strong: rgba(255,255,255,0.22);\n --rp-text: #f5f7fa;\n --rp-muted: rgba(245,247,250,0.78);\n --rp-soft: rgba(245,247,250,0.58);\n --rp-accent: #ff6a00;\n --rp-accent-hover: #ff8a33;\n --rp-shadow: 0 18px 60px rgba(0,0,0,0.28);\n --rp-radius-lg: 24px;\n --rp-radius-md: 18px;\n color: var(--rp-text);\n font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n line-height: 1.5;\n margin-top: 24px;\n }\n\n .rp-product-content * { box-sizing: border-box; }\n\n .rp-product-content a {\n color: inherit;\n text-decoration: none;\n }\n\n .rp-pc-section {\n margin-top: 26px;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band {\n border: 1px solid var(--rp-border);\n background: linear-gradient(180deg, rgba(255,255,255,0.04), rgba(255,255,255,0.025));\n border-radius: var(--rp-radius-md);\n box-shadow: var(--rp-shadow);\n }\n\n .rp-pc-hero {\n padding: 26px;\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.24);\n }\n\n .rp-pc-topline {\n display: inline-flex;\n align-items: center;\n gap: 10px;\n margin-bottom: 16px;\n padding: 8px 14px;\n border: 1px solid var(--rp-border);\n border-radius: 999px;\n background: rgba(255,255,255,0.04);\n color: var(--rp-soft);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-topline-dot {\n width: 8px;\n height: 8px;\n border-radius: 999px;\n background: var(--rp-accent);\n box-shadow: 0 0 16px rgba(255,106,0,0.55);\n }\n\n .rp-pc-title {\n margin: 0 0 12px;\n font-size: clamp(30px, 4vw, 46px);\n line-height: 1.02;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-pill-row,\n .rp-pc-button-row {\n display: flex;\n flex-wrap: wrap;\n gap: 12px;\n margin-top: 18px;\n }\n\n .rp-pc-pill {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 34px;\n padding: 8px 12px;\n border-radius: 999px;\n background: rgba(255,255,255,0.06);\n border: 1px solid rgba(255,255,255,0.08);\n color: var(--rp-soft);\n font-size: 12px;\n }\n\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n display: grid;\n gap: 18px;\n }\n\n .rp-pc-grid-2 {\n grid-template-columns: repeat(2, minmax(0, 1fr));\n }\n\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: repeat(3, minmax(0, 1fr));\n }\n\n .rp-pc-card {\n padding: 22px;\n }\n\n .rp-pc-card h3 {\n margin: 0 0 10px;\n font-size: 22px;\n line-height: 1.15;\n }\n\n .rp-pc-card p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-list {\n list-style: none;\n margin: 16px 0 0;\n padding: 0;\n display: grid;\n gap: 12px;\n }\n\n .rp-pc-list li {\n display: flex;\n gap: 10px;\n align-items: flex-start;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.65;\n }\n\n .rp-pc-check {\n color: var(--rp-accent);\n font-weight: 700;\n margin-top: 1px;\n }\n\n .rp-pc-section-head {\n margin-bottom: 18px;\n }\n\n .rp-pc-kicker {\n margin: 0 0 8px;\n color: var(--rp-accent);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-section-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.05;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-section-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-band {\n padding: 24px;\n background: linear-gradient(180deg, rgba(255,106,0,0.08), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.22);\n }\n\n .rp-pc-step {\n position: relative;\n padding: 22px;\n border: 1px solid var(--rp-border);\n background: rgba(255,255,255,0.035);\n border-radius: var(--rp-radius-md);\n }\n\n .rp-pc-step-number {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n width: 36px;\n height: 36px;\n margin-bottom: 14px;\n border-radius: 999px;\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n font-size: 13px;\n font-weight: 800;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n }\n\n .rp-pc-step h3 {\n margin: 0 0 10px;\n font-size: 20px;\n line-height: 1.15;\n }\n\n .rp-pc-step p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-example {\n border: 1px solid rgba(255,106,0,0.24);\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n }\n\n .rp-pc-example-box {\n padding: 18px;\n border-radius: 16px;\n background: rgba(255,255,255,0.03);\n border: 1px solid rgba(255,255,255,0.08);\n }\n\n .rp-pc-example-box strong {\n display: block;\n margin-bottom: 8px;\n color: var(--rp-text);\n font-size: 15px;\n }\n\n .rp-pc-example-box p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 14px;\n line-height: 1.65;\n }\n\n .rp-pc-cta {\n padding: 28px;\n text-align: center;\n background: linear-gradient(180deg, rgba(255,106,0,0.12), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.28);\n }\n\n .rp-pc-cta-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.04;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-cta-copy {\n margin: 0 auto;\n max-width: 760px;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 48px;\n padding: 12px 18px;\n border-radius: 12px;\n font-weight: 700;\n font-size: 14px;\n border: 1px solid var(--rp-border-strong);\n transition: transform 0.18s ease, background 0.18s ease, border-color 0.18s ease;\n }\n\n .rp-pc-btn:hover {\n transform: translateY(-1px);\n }\n\n .rp-pc-btn-primary {\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n border-color: transparent;\n }\n\n .rp-pc-btn-secondary {\n background: rgba(255,255,255,0.04);\n color: var(--rp-text);\n }\n\n .rp-pc-mini {\n margin-top: 12px;\n color: var(--rp-soft);\n font-size: 13px;\n }\n\n @media (max-width: 900px) {\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: 1fr;\n }\n }\n\n @media (max-width: 720px) {\n .rp-pc-copy,\n .rp-pc-section-copy,\n .rp-pc-card p,\n .rp-pc-step p,\n .rp-pc-cta-copy {\n font-size: 15px;\n }\n\n .rp-pc-button-row {\n flex-direction: column;\n }\n\n .rp-pc-btn {\n width: 100%;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band,\n .rp-pc-step {\n padding: 20px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"rp-product-content\"\u003e\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-hero\"\u003e\n \u003cdiv class=\"rp-pc-topline\"\u003e\n \u003cspan class=\"rp-pc-topline-dot\"\u003e\u003c\/span\u003e\n Growth Audit\n \u003c\/div\u003e\n\n \u003ch2 class=\"rp-pc-title\"\u003eA deeper CRO audit for one high-value page\u003c\/h2\u003e\n\n \u003cp class=\"rp-pc-copy\"\u003e\n The Growth Audit is built for the page you cannot afford to leave to guesswork. We review one important page through a commercial CRO lens and give you clear, prioritised direction on what to fix, what to test and what may be holding visitors back.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-pill-row\"\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eOne-page CRO deep dive\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eHuman-reviewed findings\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003ePrioritised recommendations\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eBuilt for ecommerce and lead gen\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat it is\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eNot a vague website review. A focused conversion audit.\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n This is for businesses that want sharper direction before changing an important page. We look at the page the way a potential customer experiences it, then assess where clarity, trust, motivation, friction or poor hierarchy may be costing you.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-3\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eClarity\u003c\/h3\u003e\n \u003cp\u003eDoes the page quickly explain what is being offered, who it is for and why someone should care?\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eFriction\u003c\/h3\u003e\n \u003cp\u003eWhere does the page make the visitor work harder than necessary, hesitate or lose confidence?\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eAction\u003c\/h3\u003e\n \u003cp\u003eAre the calls to action visible, persuasive and aligned with the visitor’s likely decision stage?\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat you get\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA practical audit with clear next actions\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The output is designed to help you make decisions, not admire a long list of observations while quietly wondering what to do next.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat gets reviewed\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eOffer clarity and value proposition\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePage hierarchy, flow and comprehension\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCTA visibility, strength and motivation\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eTrust signals, proof and credibility gaps\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eConversion friction and missed opportunities\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eMobile experience and scanning behaviour\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat you receive\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA deeper CRO review of one important page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePrioritised findings, not just scattered opinions\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eClear direction on what to fix first\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eIdeas for what may be worth testing\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCommercial context around why each issue matters\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA practical summary you can use with your team or developer\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-band\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eAfter checkout\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eWhat happens after you buy\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Once your order is placed, we collect the page details and context we need, then review the page properly. No need to write a massive brief. A useful page URL and a bit of context is usually enough to get started.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-process\"\u003e\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e01\u003c\/div\u003e\n \u003ch3\u003eSend the page\u003c\/h3\u003e\n \u003cp\u003eWe will ask for the page URL, business context, main conversion goal and anything you already suspect may be underperforming.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e02\u003c\/div\u003e\n \u003ch3\u003eWe review it\u003c\/h3\u003e\n \u003cp\u003eThe page is assessed through a CRO lens, looking at clarity, motivation, friction, trust, hierarchy, CTAs and mobile experience.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e03\u003c\/div\u003e\n \u003ch3\u003eYou get direction\u003c\/h3\u003e\n \u003cp\u003eYou receive prioritised recommendations showing what to fix, what to test and where the biggest opportunities may sit.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhy choose this instead of monthly?\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eMore depth for one page that really matters\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The Growth Audit is more in-depth than the monthly plan. It is the better fit when one specific page deserves stronger attention, rather than lighter ongoing reviews across time.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-3\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eBest for high-stakes pages\u003c\/h3\u003e\n \u003cp\u003eIdeal for landing pages, service pages, high-value product pages or paid traffic destinations where small improvements can matter.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eBetter before big changes\u003c\/h3\u003e\n \u003cp\u003eIf you are about to redesign, rewrite or rebuild a key page, this gives you better direction before work begins.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eUseful first paid step\u003c\/h3\u003e\n \u003cp\u003eIt gives you a proper feel for the quality of the thinking before deciding whether ongoing CRO support makes sense.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-card rp-pc-example\"\u003e\n \u003cdiv class=\"rp-pc-section-head\" style=\"text-align:left; margin:0 0 18px; max-width:none;\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eExample thinking\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eThe kind of direction this is built to surface\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n This example is simplified, but it shows the difference between “the page feels a bit busy” and useful conversion direction.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eIssue spotted\u003c\/strong\u003e\n \u003cp\u003eThe hero section looks polished, but the page takes too long to explain the offer and the primary CTA does not pull enough visual attention.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhy it matters\u003c\/strong\u003e\n \u003cp\u003eIf high-intent visitors cannot quickly understand the offer, they are more likely to hesitate, skim past key proof or leave before the page has earned the click.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhat to fix\u003c\/strong\u003e\n \u003cp\u003eTighten the headline hierarchy, make the value proposition more direct, reduce competing elements and strengthen the first CTA treatment.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhat to test\u003c\/strong\u003e\n \u003cp\u003eTest a more focused hero structure with a clearer value proposition, stronger proof near the top and a more obvious next step.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eGood fit\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eWho this is for\u003c\/h2\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is a good fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have one page that matters commercially\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want more depth than a free audit\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want to know what to fix and what may deserve testing\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou need clearer direction before briefing a developer, designer or internal team\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is probably not the right fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou only want a quick, light outside view before deciding anything\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou need recurring review across several pages every month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou are mainly looking for hands-on implementation rather than audit and direction\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou expect a guaranteed uplift from one audit. Sensible CRO does not work like a slot machine, tragically.\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-cta\"\u003e\n \u003ch2 class=\"rp-pc-cta-title\"\u003eReady to go deeper on one important page?\u003c\/h2\u003e\n \u003cp class=\"rp-pc-cta-copy\"\u003e\n Use the purchase options above to buy the Growth Audit. If you are still deciding, you can compare the plans or book a quick conversation first.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-button-row\" style=\"justify-content:center;\"\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/see-how-it-works\"\u003eSee how it works\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/our-pricing\"\u003eBack to pricing\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/book-a-call#booking\"\u003eBook a call\u003c\/a\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-mini\"\u003eClear direction. Faster decisions. Less guesswork.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\u003c\/div\u003e","brand":"Growth Affect CRO","offers":[{"title":"Default Title","offer_id":44975103181008,"sku":null,"price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/7385\/0064\/files\/GrowthAuditPDP.png?v=1778222929"},{"product_id":"monthly-cro","title":"Monthly CRO","description":"\u003cstyle\u003e\n \/* Rocket Possum Monthly CRO product page content block\n Designed to sit INSIDE a Shopify product page without replacing\n the Shopify product title, price, subscription selector or buy button.\n *\/\n\n .rp-product-content {\n --rp-bg-soft: #151922;\n --rp-bg-softer: #1b2030;\n --rp-card: rgba(255,255,255,0.04);\n --rp-border: rgba(255,255,255,0.12);\n --rp-border-strong: rgba(255,255,255,0.22);\n --rp-text: #f5f7fa;\n --rp-muted: rgba(245,247,250,0.78);\n --rp-soft: rgba(245,247,250,0.58);\n --rp-accent: #ff6a00;\n --rp-accent-hover: #ff8a33;\n --rp-shadow: 0 18px 60px rgba(0,0,0,0.28);\n --rp-radius-lg: 24px;\n --rp-radius-md: 18px;\n color: var(--rp-text);\n font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n line-height: 1.5;\n margin-top: 24px;\n }\n\n .rp-product-content * { box-sizing: border-box; }\n\n .rp-product-content a {\n color: inherit;\n text-decoration: none;\n }\n\n .rp-pc-section {\n margin-top: 26px;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band {\n border: 1px solid var(--rp-border);\n background: linear-gradient(180deg, rgba(255,255,255,0.04), rgba(255,255,255,0.025));\n border-radius: var(--rp-radius-md);\n box-shadow: var(--rp-shadow);\n }\n\n .rp-pc-hero {\n padding: 26px;\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.24);\n }\n\n .rp-pc-topline {\n display: inline-flex;\n align-items: center;\n gap: 10px;\n margin-bottom: 16px;\n padding: 8px 14px;\n border: 1px solid var(--rp-border);\n border-radius: 999px;\n background: rgba(255,255,255,0.04);\n color: var(--rp-soft);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-topline-dot {\n width: 8px;\n height: 8px;\n border-radius: 999px;\n background: var(--rp-accent);\n box-shadow: 0 0 16px rgba(255,106,0,0.55);\n }\n\n .rp-pc-title {\n margin: 0 0 12px;\n font-size: clamp(30px, 4vw, 46px);\n line-height: 1.02;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-pill-row,\n .rp-pc-button-row {\n display: flex;\n flex-wrap: wrap;\n gap: 12px;\n margin-top: 18px;\n }\n\n .rp-pc-pill {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 34px;\n padding: 8px 12px;\n border-radius: 999px;\n background: rgba(255,255,255,0.06);\n border: 1px solid rgba(255,255,255,0.08);\n color: var(--rp-soft);\n font-size: 12px;\n }\n\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n display: grid;\n gap: 18px;\n }\n\n .rp-pc-grid-2 {\n grid-template-columns: repeat(2, minmax(0, 1fr));\n }\n\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: repeat(3, minmax(0, 1fr));\n }\n\n .rp-pc-card {\n padding: 22px;\n }\n\n .rp-pc-card h3 {\n margin: 0 0 10px;\n font-size: 22px;\n line-height: 1.15;\n }\n\n .rp-pc-card p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-list {\n list-style: none;\n margin: 16px 0 0;\n padding: 0;\n display: grid;\n gap: 12px;\n }\n\n .rp-pc-list li {\n display: flex;\n gap: 10px;\n align-items: flex-start;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.65;\n }\n\n .rp-pc-check {\n color: var(--rp-accent);\n font-weight: 700;\n margin-top: 1px;\n }\n\n .rp-pc-section-head {\n margin-bottom: 18px;\n }\n\n .rp-pc-kicker {\n margin: 0 0 8px;\n color: var(--rp-accent);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-section-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.05;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-section-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-band {\n padding: 24px;\n background: linear-gradient(180deg, rgba(255,106,0,0.08), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.22);\n }\n\n .rp-pc-step {\n position: relative;\n padding: 22px;\n border: 1px solid var(--rp-border);\n background: rgba(255,255,255,0.035);\n border-radius: var(--rp-radius-md);\n }\n\n .rp-pc-step-number {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n width: 36px;\n height: 36px;\n margin-bottom: 14px;\n border-radius: 999px;\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n font-size: 13px;\n font-weight: 800;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n }\n\n .rp-pc-step h3 {\n margin: 0 0 10px;\n font-size: 20px;\n line-height: 1.15;\n }\n\n .rp-pc-step p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-example {\n border: 1px solid rgba(255,106,0,0.24);\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n }\n\n .rp-pc-example-box {\n padding: 18px;\n border-radius: 16px;\n background: rgba(255,255,255,0.03);\n border: 1px solid rgba(255,255,255,0.08);\n }\n\n .rp-pc-example-box strong {\n display: block;\n margin-bottom: 8px;\n color: var(--rp-text);\n font-size: 15px;\n }\n\n .rp-pc-example-box p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 14px;\n line-height: 1.65;\n }\n\n .rp-pc-cta {\n padding: 28px;\n text-align: center;\n background: linear-gradient(180deg, rgba(255,106,0,0.12), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.28);\n }\n\n .rp-pc-cta-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.04;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-cta-copy {\n margin: 0 auto;\n max-width: 760px;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 48px;\n padding: 12px 18px;\n border-radius: 12px;\n font-weight: 700;\n font-size: 14px;\n border: 1px solid var(--rp-border-strong);\n transition: transform 0.18s ease, background 0.18s ease, border-color 0.18s ease;\n }\n\n .rp-pc-btn:hover {\n transform: translateY(-1px);\n }\n\n .rp-pc-btn-primary {\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n border-color: transparent;\n }\n\n .rp-pc-btn-secondary {\n background: rgba(255,255,255,0.04);\n color: var(--rp-text);\n }\n\n .rp-pc-mini {\n margin-top: 12px;\n color: var(--rp-soft);\n font-size: 13px;\n }\n\n @media (max-width: 900px) {\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: 1fr;\n }\n }\n\n @media (max-width: 720px) {\n .rp-pc-copy,\n .rp-pc-section-copy,\n .rp-pc-card p,\n .rp-pc-step p,\n .rp-pc-cta-copy {\n font-size: 15px;\n }\n\n .rp-pc-button-row {\n flex-direction: column;\n }\n\n .rp-pc-btn {\n width: 100%;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band,\n .rp-pc-step {\n padding: 20px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"rp-product-content\"\u003e\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-hero\"\u003e\n \u003cdiv class=\"rp-pc-topline\"\u003e\n \u003cspan class=\"rp-pc-topline-dot\"\u003e\u003c\/span\u003e\n Monthly CRO\n \u003c\/div\u003e\n\n \u003ch2 class=\"rp-pc-title\"\u003eOngoing CRO reviews for sharper website decisions\u003c\/h2\u003e\n\n \u003cp class=\"rp-pc-copy\"\u003e\n Monthly CRO is built for businesses that want regular conversion thinking without committing to a large agency project. Each month, we review one important page and give you practical direction on what to improve, what to fix and what may be worth testing next.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-pill-row\"\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eMonthly one-page review\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eOngoing CRO rhythm\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003ePractical recommendations\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eBuilt for ecommerce and lead gen\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat it is\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA lighter monthly review to keep optimisation moving\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n This is not a full deep-dive audit every month. It is a recurring CRO review designed to keep momentum going, help you spot obvious blockers, and give your team a clearer sense of what deserves attention next.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-3\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eRegular outside perspective\u003c\/h3\u003e\n \u003cp\u003eEach month, you get a conversion-focused review of one important page, rather than waiting until problems pile up.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eUseful next actions\u003c\/h3\u003e\n \u003cp\u003eYou receive practical recommendations that can be used to brief a developer, designer, marketer or internal team.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eSimple CRO momentum\u003c\/h3\u003e\n \u003cp\u003eIt gives you a monthly optimisation rhythm without turning everything into a lumbering committee process. Mercifully.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat you get each month\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA practical CRO review of one priority page\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Monthly CRO is designed to help you keep improving the pages that matter, especially landing pages, product pages, service pages and lead generation pages.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat gets reviewed\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eOffer clarity and page messaging\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePage hierarchy, flow and scanning behaviour\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCTA visibility, strength and placement\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eTrust signals, proof and credibility gaps\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eConversion friction and missed opportunities\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eMobile experience and ease of action\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat you receive\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eOne CRO review per month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePrioritised recommendations for that page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eClear direction on what to improve next\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eIdeas for possible fixes or experiments\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCommercial context around why the issue matters\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA usable summary for your team or developer\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-band\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eHow it works\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA simple monthly optimisation cycle\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Each month, you choose the page that matters most. We review it through a CRO lens and give you direction on what should happen next.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-process\"\u003e\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e01\u003c\/div\u003e\n \u003ch3\u003eChoose the page\u003c\/h3\u003e\n \u003cp\u003eSend through the page you want reviewed that month, plus any useful context around traffic, goals or concerns.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e02\u003c\/div\u003e\n \u003ch3\u003eWe review it\u003c\/h3\u003e\n \u003cp\u003eWe assess the page for clarity, friction, trust, hierarchy, CTA strength, mobile experience and obvious conversion blockers.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e03\u003c\/div\u003e\n \u003ch3\u003eYou improve it\u003c\/h3\u003e\n \u003cp\u003eYou receive a practical set of recommendations so your team can make better decisions and keep optimisation moving.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eMonthly versus Growth Audit\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eOngoing rhythm, not a one-off deep dive\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Monthly CRO is lighter than the Growth Audit. It is the better fit if you want regular outside input and recurring optimisation support, rather than a deeper one-off audit of a single high-stakes page.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eChoose Monthly CRO if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want a recurring CRO review each month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have several pages that need gradual improvement over time\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want ongoing outside input without a large project\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou need steady optimisation momentum\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eChoose Growth Audit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have one high-value page that needs a deeper review\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want more detailed findings on a specific page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou are about to redesign or heavily change an important page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want a stronger one-off audit before deciding what comes next\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-card rp-pc-example\"\u003e\n \u003cdiv class=\"rp-pc-section-head\" style=\"text-align:left; margin:0 0 18px; max-width:none;\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eExample monthly review\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eThe kind of direction you might receive\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The review is designed to be clear enough to act on, not so bloated that it becomes another document everyone politely ignores.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eIssue spotted\u003c\/strong\u003e\n \u003cp\u003eThe page has a strong offer, but the proof appears too late and the first CTA is competing with secondary links.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhy it matters\u003c\/strong\u003e\n \u003cp\u003eVisitors may understand the offer, but hesitate because they do not see enough trust or reassurance before being asked to act.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhat to improve\u003c\/strong\u003e\n \u003cp\u003eBring proof higher on the page, simplify the first CTA area and reduce competing actions near the hero section.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhat to consider testing\u003c\/strong\u003e\n \u003cp\u003eTest a version with stronger above-the-fold proof, a clearer CTA hierarchy and a more direct supporting value statement.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eGood fit\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eWho this is for\u003c\/h2\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is a good fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want regular CRO input without a large retainer\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have landing pages, product pages or service pages that need ongoing improvement\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want practical recommendations your team can act on\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou like the idea of building an optimisation rhythm over time\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is probably not the right fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou only need one deeper audit of a high-stakes page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou want hands-on implementation included every month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou need full analytics research, heatmaps and recordings included in every review\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou expect guaranteed uplift from a monthly review. Sensible CRO is useful, not wizardry in a cape.\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-cta\"\u003e\n \u003ch2 class=\"rp-pc-cta-title\"\u003eReady to build a monthly CRO rhythm?\u003c\/h2\u003e\n \u003cp class=\"rp-pc-cta-copy\"\u003e\n Use the subscription options above to start Monthly CRO. If you are still comparing options, you can view pricing or book a quick conversation first.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-button-row\" style=\"justify-content:center;\"\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/see-how-it-works\"\u003eSee how it works\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/our-pricing\"\u003eBack to pricing\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/book-a-call#booking\"\u003eBook a call\u003c\/a\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-mini\"\u003eMonthly direction. Better decisions. Less guesswork.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\u003c\/div\u003e","brand":"Rocket Possum CRO","offers":[{"title":"Default Title","offer_id":45009942249680,"sku":null,"price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/7385\/0064\/files\/MonthlyCROPDP.png?v=1778231037"},{"product_id":"pro-subscription","title":"Pro Subscription","description":"\u003cstyle\u003e\n \/* Rocket Possum Pro Subscription product page content block\n Designed to sit INSIDE a Shopify product page without replacing\n the Shopify product title, price, subscription selector or buy button.\n *\/\n\n .rp-product-content {\n --rp-bg-soft: #151922;\n --rp-bg-softer: #1b2030;\n --rp-card: rgba(255,255,255,0.04);\n --rp-border: rgba(255,255,255,0.12);\n --rp-border-strong: rgba(255,255,255,0.22);\n --rp-text: #f5f7fa;\n --rp-muted: rgba(245,247,250,0.78);\n --rp-soft: rgba(245,247,250,0.58);\n --rp-accent: #ff6a00;\n --rp-accent-hover: #ff8a33;\n --rp-shadow: 0 18px 60px rgba(0,0,0,0.28);\n --rp-radius-lg: 24px;\n --rp-radius-md: 18px;\n color: var(--rp-text);\n font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n line-height: 1.5;\n margin-top: 24px;\n }\n\n .rp-product-content * { box-sizing: border-box; }\n\n .rp-product-content a {\n color: inherit;\n text-decoration: none;\n }\n\n .rp-pc-section {\n margin-top: 26px;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band {\n border: 1px solid var(--rp-border);\n background: linear-gradient(180deg, rgba(255,255,255,0.04), rgba(255,255,255,0.025));\n border-radius: var(--rp-radius-md);\n box-shadow: var(--rp-shadow);\n }\n\n .rp-pc-hero {\n padding: 26px;\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.24);\n }\n\n .rp-pc-topline {\n display: inline-flex;\n align-items: center;\n gap: 10px;\n margin-bottom: 16px;\n padding: 8px 14px;\n border: 1px solid var(--rp-border);\n border-radius: 999px;\n background: rgba(255,255,255,0.04);\n color: var(--rp-soft);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-topline-dot {\n width: 8px;\n height: 8px;\n border-radius: 999px;\n background: var(--rp-accent);\n box-shadow: 0 0 16px rgba(255,106,0,0.55);\n }\n\n .rp-pc-title {\n margin: 0 0 12px;\n font-size: clamp(30px, 4vw, 46px);\n line-height: 1.02;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-pill-row,\n .rp-pc-button-row {\n display: flex;\n flex-wrap: wrap;\n gap: 12px;\n margin-top: 18px;\n }\n\n .rp-pc-pill {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 34px;\n padding: 8px 12px;\n border-radius: 999px;\n background: rgba(255,255,255,0.06);\n border: 1px solid rgba(255,255,255,0.08);\n color: var(--rp-soft);\n font-size: 12px;\n }\n\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n display: grid;\n gap: 18px;\n }\n\n .rp-pc-grid-2 {\n grid-template-columns: repeat(2, minmax(0, 1fr));\n }\n\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: repeat(3, minmax(0, 1fr));\n }\n\n .rp-pc-card {\n padding: 22px;\n }\n\n .rp-pc-card h3 {\n margin: 0 0 10px;\n font-size: 22px;\n line-height: 1.15;\n }\n\n .rp-pc-card p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-list {\n list-style: none;\n margin: 16px 0 0;\n padding: 0;\n display: grid;\n gap: 12px;\n }\n\n .rp-pc-list li {\n display: flex;\n gap: 10px;\n align-items: flex-start;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.65;\n }\n\n .rp-pc-check {\n color: var(--rp-accent);\n font-weight: 700;\n margin-top: 1px;\n }\n\n .rp-pc-section-head {\n margin-bottom: 18px;\n }\n\n .rp-pc-kicker {\n margin: 0 0 8px;\n color: var(--rp-accent);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-section-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.05;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-section-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-band {\n padding: 24px;\n background: linear-gradient(180deg, rgba(255,106,0,0.08), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.22);\n }\n\n .rp-pc-step {\n position: relative;\n padding: 22px;\n border: 1px solid var(--rp-border);\n background: rgba(255,255,255,0.035);\n border-radius: var(--rp-radius-md);\n }\n\n .rp-pc-step-number {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n width: 36px;\n height: 36px;\n margin-bottom: 14px;\n border-radius: 999px;\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n font-size: 13px;\n font-weight: 800;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n }\n\n .rp-pc-step h3 {\n margin: 0 0 10px;\n font-size: 20px;\n line-height: 1.15;\n }\n\n .rp-pc-step p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-example {\n border: 1px solid rgba(255,106,0,0.24);\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n }\n\n .rp-pc-example-box {\n padding: 18px;\n border-radius: 16px;\n background: rgba(255,255,255,0.03);\n border: 1px solid rgba(255,255,255,0.08);\n }\n\n .rp-pc-example-box strong {\n display: block;\n margin-bottom: 8px;\n color: var(--rp-text);\n font-size: 15px;\n }\n\n .rp-pc-example-box p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 14px;\n line-height: 1.65;\n }\n\n .rp-pc-cta {\n padding: 28px;\n text-align: center;\n background: linear-gradient(180deg, rgba(255,106,0,0.12), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.28);\n }\n\n .rp-pc-cta-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.04;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-cta-copy {\n margin: 0 auto;\n max-width: 760px;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 48px;\n padding: 12px 18px;\n border-radius: 12px;\n font-weight: 700;\n font-size: 14px;\n border: 1px solid var(--rp-border-strong);\n transition: transform 0.18s ease, background 0.18s ease, border-color 0.18s ease;\n }\n\n .rp-pc-btn:hover {\n transform: translateY(-1px);\n }\n\n .rp-pc-btn-primary {\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n border-color: transparent;\n }\n\n .rp-pc-btn-secondary {\n background: rgba(255,255,255,0.04);\n color: var(--rp-text);\n }\n\n .rp-pc-mini {\n margin-top: 12px;\n color: var(--rp-soft);\n font-size: 13px;\n }\n\n @media (max-width: 900px) {\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: 1fr;\n }\n }\n\n @media (max-width: 720px) {\n .rp-pc-copy,\n .rp-pc-section-copy,\n .rp-pc-card p,\n .rp-pc-step p,\n .rp-pc-cta-copy {\n font-size: 15px;\n }\n\n .rp-pc-button-row {\n flex-direction: column;\n }\n\n .rp-pc-btn {\n width: 100%;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band,\n .rp-pc-step {\n padding: 20px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"rp-product-content\"\u003e\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-hero\"\u003e\n \u003cdiv class=\"rp-pc-topline\"\u003e\n \u003cspan class=\"rp-pc-topline-dot\"\u003e\u003c\/span\u003e\n Pro Subscription\n \u003c\/div\u003e\n\n \u003ch2 class=\"rp-pc-title\"\u003eHigher-volume CRO reviews for teams with more to optimise\u003c\/h2\u003e\n\n \u003cp class=\"rp-pc-copy\"\u003e\n The Pro Subscription is built for teams that have more than one important page competing for attention. Each month, we review multiple priority pages and give you clearer direction on what to fix, what to improve and where to focus next.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-pill-row\"\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eMulti-page monthly allocation\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eBuilt for active teams\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eStronger prioritisation support\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eEcommerce and lead gen\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat it is\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eMore coverage for businesses with multiple priority pages\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Pro is for teams that want an ongoing CRO rhythm but need more coverage than a single monthly page review. It is useful when you have multiple landing pages, product pages, service pages, campaign pages or funnels that need regular conversion-focused attention.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-3\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eMore page coverage\u003c\/h3\u003e\n \u003cp\u003eReview multiple priority pages each month instead of limiting the focus to a single page.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eBetter prioritisation\u003c\/h3\u003e\n \u003cp\u003eGet clearer direction on which pages and issues deserve attention first, especially when everything feels urgent.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eBuilt for active teams\u003c\/h3\u003e\n \u003cp\u003eUseful for teams running campaigns, updating product pages, improving landing pages or managing several conversion paths.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat you get each month\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eMulti-page CRO direction without a bloated retainer\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The Pro Subscription gives you a more useful monthly allocation when one page is not enough. It helps your team keep optimisation moving across the pages that matter most.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat gets reviewed\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eMultiple priority pages each month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eOffer clarity and value proposition\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePage hierarchy, flow and scanning behaviour\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCTA visibility, strength and placement\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eTrust signals, proof and credibility gaps\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eMobile experience and conversion friction\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat you receive\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eHigher-volume monthly CRO review allocation\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePrioritised recommendations across selected pages\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eClear direction on what to improve first\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eIdeas for possible fixes and experiments\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCommercial context around why each issue matters\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eUseful summaries for your team, developer, designer or marketer\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-band\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eHow it works\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA stronger monthly CRO cycle for active teams\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Each month, you choose the pages that deserve attention. We review, prioritise and give your team clearer direction on where to focus next.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-process\"\u003e\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e01\u003c\/div\u003e\n \u003ch3\u003eChoose your pages\u003c\/h3\u003e\n \u003cp\u003eSend through the priority pages, campaigns or funnels you want reviewed that month, plus any useful commercial context.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e02\u003c\/div\u003e\n \u003ch3\u003eWe review and prioritise\u003c\/h3\u003e\n \u003cp\u003eWe assess the selected pages through a CRO lens and identify the issues, opportunities and improvements that matter most.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e03\u003c\/div\u003e\n \u003ch3\u003eYour team acts\u003c\/h3\u003e\n \u003cp\u003eYou receive practical recommendations that can help your team improve pages, brief changes and keep optimisation moving.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003ePro versus Monthly CRO\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eIf Monthly CRO gives you rhythm, Pro gives you coverage\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Monthly CRO is designed for one priority page each month. Pro is better when you have several pages that need review, comparison and prioritisation.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eChoose Pro if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have multiple important pages competing for attention\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou need more than one page reviewed each month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYour team runs regular campaigns or page updates\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want stronger prioritisation across several conversion paths\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eChoose Monthly CRO if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou only need one page reviewed each month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou are just starting to build a CRO rhythm\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want a lower-cost recurring option\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou do not yet have enough page activity to justify Pro\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-card rp-pc-example\"\u003e\n \u003cdiv class=\"rp-pc-section-head\" style=\"text-align:left; margin:0 0 18px; max-width:none;\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eExample monthly cycle\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eThe kind of direction Pro is built to provide\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Pro is useful when you need to compare several pages and work out where the biggest commercial opportunities may be hiding.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eIssue spotted\u003c\/strong\u003e\n \u003cp\u003eThree campaign landing pages are receiving traffic, but each one has a different CTA structure, inconsistent proof and uneven message hierarchy.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhy it matters\u003c\/strong\u003e\n \u003cp\u003eWhen pages are inconsistent, it becomes harder to know whether performance issues are caused by the offer, traffic quality or page-level friction.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhat to improve\u003c\/strong\u003e\n \u003cp\u003eStandardise the CTA hierarchy, bring stronger proof higher on the weaker pages and remove distractions around the primary action.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhat to prioritise\u003c\/strong\u003e\n \u003cp\u003eFix the highest-traffic page first, then use those improvements as the benchmark for the lower-traffic campaign pages.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eGood fit\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eWho this is for\u003c\/h2\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is a good fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have multiple important pages to improve\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYour team regularly launches campaigns, updates products or changes landing pages\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want recurring CRO input without a large agency retainer\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou need practical recommendations your team can act on\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is probably not the right fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou only need one deeper review of a single high-stakes page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou only want one page reviewed per month\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou want implementation included as part of the subscription\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou expect CRO to magically fix weak traffic, poor offers or cosmic stupidity. We are good, but not wizards.\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-cta\"\u003e\n \u003ch2 class=\"rp-pc-cta-title\"\u003eReady for more CRO coverage each month?\u003c\/h2\u003e\n \u003cp class=\"rp-pc-cta-copy\"\u003e\n Use the subscription options above to start Pro. If you are still comparing options, you can view pricing or book a quick conversation first.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-button-row\" style=\"justify-content:center;\"\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/see-how-it-works\"\u003eSee how it works\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/our-pricing\"\u003eBack to pricing\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/book-a-call#booking\"\u003eBook a call\u003c\/a\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-mini\"\u003eMore coverage. Better prioritisation. Less guesswork.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\u003c\/div\u003e","brand":"Rocket Possum CRO","offers":[{"title":"Default Title","offer_id":45009960272080,"sku":null,"price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/7385\/0064\/files\/ProsubscriptionPDP.png?v=1778225957"},{"product_id":"free-cro-audit","title":"Free CRO Audit","description":"\u003cstyle\u003e\n \/* Rocket Possum Free CRO Audit product page content block\n Designed to sit INSIDE a Shopify product page without replacing\n the Shopify product title, price or buy button.\n *\/\n\n .rp-product-content {\n --rp-bg-soft: #151922;\n --rp-bg-softer: #1b2030;\n --rp-card: rgba(255,255,255,0.04);\n --rp-border: rgba(255,255,255,0.12);\n --rp-border-strong: rgba(255,255,255,0.22);\n --rp-text: #f5f7fa;\n --rp-muted: rgba(245,247,250,0.78);\n --rp-soft: rgba(245,247,250,0.58);\n --rp-accent: #ff6a00;\n --rp-accent-hover: #ff8a33;\n --rp-shadow: 0 18px 60px rgba(0,0,0,0.28);\n --rp-radius-lg: 24px;\n --rp-radius-md: 18px;\n color: var(--rp-text);\n font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n line-height: 1.5;\n margin-top: 24px;\n }\n\n .rp-product-content * { box-sizing: border-box; }\n\n .rp-product-content a {\n color: inherit;\n text-decoration: none;\n }\n\n .rp-pc-section {\n margin-top: 26px;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band {\n border: 1px solid var(--rp-border);\n background: linear-gradient(180deg, rgba(255,255,255,0.04), rgba(255,255,255,0.025));\n border-radius: var(--rp-radius-md);\n box-shadow: var(--rp-shadow);\n }\n\n .rp-pc-hero {\n padding: 26px;\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.24);\n }\n\n .rp-pc-topline {\n display: inline-flex;\n align-items: center;\n gap: 10px;\n margin-bottom: 16px;\n padding: 8px 14px;\n border: 1px solid var(--rp-border);\n border-radius: 999px;\n background: rgba(255,255,255,0.04);\n color: var(--rp-soft);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-topline-dot {\n width: 8px;\n height: 8px;\n border-radius: 999px;\n background: var(--rp-accent);\n box-shadow: 0 0 16px rgba(255,106,0,0.55);\n }\n\n .rp-pc-title {\n margin: 0 0 12px;\n font-size: clamp(30px, 4vw, 46px);\n line-height: 1.02;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-pill-row,\n .rp-pc-button-row {\n display: flex;\n flex-wrap: wrap;\n gap: 12px;\n margin-top: 18px;\n }\n\n .rp-pc-pill {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 34px;\n padding: 8px 12px;\n border-radius: 999px;\n background: rgba(255,255,255,0.06);\n border: 1px solid rgba(255,255,255,0.08);\n color: var(--rp-soft);\n font-size: 12px;\n }\n\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n display: grid;\n gap: 18px;\n }\n\n .rp-pc-grid-2 {\n grid-template-columns: repeat(2, minmax(0, 1fr));\n }\n\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: repeat(3, minmax(0, 1fr));\n }\n\n .rp-pc-card {\n padding: 22px;\n }\n\n .rp-pc-card h3 {\n margin: 0 0 10px;\n font-size: 22px;\n line-height: 1.15;\n }\n\n .rp-pc-card p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-list {\n list-style: none;\n margin: 16px 0 0;\n padding: 0;\n display: grid;\n gap: 12px;\n }\n\n .rp-pc-list li {\n display: flex;\n gap: 10px;\n align-items: flex-start;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.65;\n }\n\n .rp-pc-check {\n color: var(--rp-accent);\n font-weight: 700;\n margin-top: 1px;\n }\n\n .rp-pc-section-head {\n margin-bottom: 18px;\n }\n\n .rp-pc-kicker {\n margin: 0 0 8px;\n color: var(--rp-accent);\n font-size: 12px;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n .rp-pc-section-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.05;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-section-copy {\n margin: 0;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-band {\n padding: 24px;\n background: linear-gradient(180deg, rgba(255,106,0,0.08), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.22);\n }\n\n .rp-pc-step {\n position: relative;\n padding: 22px;\n border: 1px solid var(--rp-border);\n background: rgba(255,255,255,0.035);\n border-radius: var(--rp-radius-md);\n }\n\n .rp-pc-step-number {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n width: 36px;\n height: 36px;\n margin-bottom: 14px;\n border-radius: 999px;\n background: linear-gradient(135deg, var(--rp-accent), var(--rp-accent-hover));\n color: #111;\n font-size: 13px;\n font-weight: 800;\n font-family: \"SF Mono\", \"Roboto Mono\", \"IBM Plex Mono\", monospace;\n }\n\n .rp-pc-step h3 {\n margin: 0 0 10px;\n font-size: 20px;\n line-height: 1.15;\n }\n\n .rp-pc-step p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 15px;\n line-height: 1.7;\n }\n\n .rp-pc-example {\n border: 1px solid rgba(255,106,0,0.24);\n background: linear-gradient(180deg, rgba(255,106,0,0.10), rgba(255,255,255,0.025));\n }\n\n .rp-pc-example-box {\n padding: 18px;\n border-radius: 16px;\n background: rgba(255,255,255,0.03);\n border: 1px solid rgba(255,255,255,0.08);\n }\n\n .rp-pc-example-box strong {\n display: block;\n margin-bottom: 8px;\n color: var(--rp-text);\n font-size: 15px;\n }\n\n .rp-pc-example-box p {\n margin: 0;\n color: var(--rp-muted);\n font-size: 14px;\n line-height: 1.65;\n }\n\n .rp-pc-cta {\n padding: 28px;\n text-align: center;\n background: linear-gradient(180deg, rgba(255,106,0,0.12), rgba(255,255,255,0.025));\n border-color: rgba(255,106,0,0.28);\n }\n\n .rp-pc-cta-title {\n margin: 0 0 10px;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.04;\n letter-spacing: -0.04em;\n }\n\n .rp-pc-cta-copy {\n margin: 0 auto;\n max-width: 760px;\n color: var(--rp-muted);\n font-size: 16px;\n line-height: 1.75;\n }\n\n .rp-pc-btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-height: 48px;\n padding: 12px 18px;\n border-radius: 12px;\n font-weight: 700;\n font-size: 14px;\n border: 1px solid var(--rp-border-strong);\n transition: transform 0.18s ease, background 0.18s ease, border-color 0.18s ease;\n }\n\n .rp-pc-btn:hover {\n transform: translateY(-1px);\n }\n\n .rp-pc-btn-secondary {\n background: rgba(255,255,255,0.04);\n color: var(--rp-text);\n }\n\n .rp-pc-mini {\n margin-top: 12px;\n color: var(--rp-soft);\n font-size: 13px;\n }\n\n @media (max-width: 900px) {\n .rp-pc-grid-2,\n .rp-pc-grid-3,\n .rp-pc-process {\n grid-template-columns: 1fr;\n }\n }\n\n @media (max-width: 720px) {\n .rp-pc-copy,\n .rp-pc-section-copy,\n .rp-pc-card p,\n .rp-pc-step p,\n .rp-pc-cta-copy {\n font-size: 15px;\n }\n\n .rp-pc-button-row {\n flex-direction: column;\n }\n\n .rp-pc-btn {\n width: 100%;\n }\n\n .rp-pc-hero,\n .rp-pc-card,\n .rp-pc-cta,\n .rp-pc-band,\n .rp-pc-step {\n padding: 20px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"rp-product-content\"\u003e\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-hero\"\u003e\n \u003cdiv class=\"rp-pc-topline\"\u003e\n \u003cspan class=\"rp-pc-topline-dot\"\u003e\u003c\/span\u003e\n Free CRO Audit\n \u003c\/div\u003e\n\n \u003ch2 class=\"rp-pc-title\"\u003eA free CRO audit for one important page\u003c\/h2\u003e\n\n \u003cp class=\"rp-pc-copy\"\u003e\n The Free CRO Audit gives you a quick outside view of one important page, helping you spot obvious friction, missed opportunities and sensible next steps. It is a simple way to see how Rocket Possum thinks before committing to a deeper audit or ongoing support.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-pill-row\"\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eOne-page light review\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eNo card needed\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003ePractical first step\u003c\/div\u003e\n \u003cdiv class=\"rp-pc-pill\"\u003eBuilt for ecommerce and lead gen\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat it is\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA quick conversion-focused review, not a bloated audit\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n This is designed to give you a useful starting point. We look at the page through a CRO lens and call out obvious areas where clarity, trust, friction, hierarchy or calls to action may be affecting performance.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-3\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eSpot friction\u003c\/h3\u003e\n \u003cp\u003eWe look for obvious moments where the page may be making visitors hesitate, work too hard or lose confidence.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eImprove clarity\u003c\/h3\u003e\n \u003cp\u003eWe assess whether the page quickly explains the offer, the value and the next step clearly enough.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eFind next steps\u003c\/h3\u003e\n \u003cp\u003eYou get a simple view of what may deserve attention first, without the theatre of a giant strategy document.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eWhat you get\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eA useful first look at one page\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The Free CRO Audit is intentionally light. It is useful for identifying obvious issues and deciding whether a deeper Growth Audit or monthly CRO support makes sense.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat gets reviewed\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eOffer clarity and first impression\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003ePage hierarchy and ease of scanning\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eCTA visibility and next-step clarity\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eTrust signals and obvious credibility gaps\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eFriction points and missed opportunities\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eBasic mobile experience observations\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eWhat you receive\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA light CRO review of one page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eHigh-level observations on possible blockers\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA small number of practical next-step suggestions\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA clearer view of whether deeper CRO support may help\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eA simple starting point for better website decisions\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-band\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eHow it works\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eAdd it to cart, checkout, then send the page\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n Because this is set up as a Shopify product, you can add the Free CRO Audit to your cart and complete checkout for $0. After that, we collect the page URL and context needed to complete the review.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-process\"\u003e\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e01\u003c\/div\u003e\n \u003ch3\u003eCheckout for free\u003c\/h3\u003e\n \u003cp\u003eAdd the Free CRO Audit to your cart and complete checkout. No payment is required.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e02\u003c\/div\u003e\n \u003ch3\u003eSend the page\u003c\/h3\u003e\n \u003cp\u003eWe will ask for the page URL, business context and the main outcome you want the page to achieve.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-step\"\u003e\n \u003cdiv class=\"rp-pc-step-number\"\u003e03\u003c\/div\u003e\n \u003ch3\u003eGet a first view\u003c\/h3\u003e\n \u003cp\u003eYou receive a light CRO review with practical observations and suggested next steps.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eFree Audit versus Growth Audit\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eStart light, go deeper if the page deserves it\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The Free CRO Audit is a useful first look. The Growth Audit is the better option when one page matters commercially and you want deeper, more prioritised direction.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eChoose Free CRO Audit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want a quick outside view first\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou are not sure where to start\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want to see how Rocket Possum thinks\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou need a low-friction first step\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eChoose Growth Audit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou have one high-value page that needs more depth\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want prioritised recommendations, not just a light scan\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou need clearer direction before briefing changes\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eThe page is commercially important enough to justify deeper review\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-card rp-pc-example\"\u003e\n \u003cdiv class=\"rp-pc-section-head\" style=\"text-align:left; margin:0 0 18px; max-width:none;\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eExample thinking\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eThe kind of issue a free audit may surface\u003c\/h2\u003e\n \u003cp class=\"rp-pc-section-copy\"\u003e\n The free audit is designed to spot obvious friction quickly, then help you decide whether the page needs deeper attention.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eIssue spotted\u003c\/strong\u003e\n \u003cp\u003eThe page explains the offer eventually, but the first screen is too vague and the main CTA is not obvious enough on mobile.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003eWhy it matters\u003c\/strong\u003e\n \u003cp\u003eIf visitors do not understand the value quickly, they may scroll without purpose or leave before seeing the proof lower down.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003ePossible improvement\u003c\/strong\u003e\n \u003cp\u003eMake the headline more specific, move proof higher and give the primary CTA stronger visual treatment.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-example-box\"\u003e\n \u003cstrong\u003ePossible next step\u003c\/strong\u003e\n \u003cp\u003eIf the page is carrying meaningful traffic, a deeper Growth Audit may help prioritise what to fix and test first.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-section-head\"\u003e\n \u003cp class=\"rp-pc-kicker\"\u003eGood fit\u003c\/p\u003e\n \u003ch2 class=\"rp-pc-section-title\"\u003eWho this is for\u003c\/h2\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-grid-2\"\u003e\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is a good fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want a quick first opinion on one important page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou run an ecommerce, lead gen or service-based website\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou suspect the page could convert better but are not sure where to start\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e✓\u003c\/span\u003e\u003cspan\u003eYou want a practical first step before paying for deeper support\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-card\"\u003e\n \u003ch3\u003eThis is probably not the right fit if…\u003c\/h3\u003e\n \u003cul class=\"rp-pc-list\"\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou need a detailed, prioritised CRO audit of a high-value page\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou want implementation included\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou need analytics, heatmaps or session recordings reviewed\u003c\/span\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cspan class=\"rp-pc-check\"\u003e–\u003c\/span\u003e\u003cspan\u003eYou expect a free audit to solve every commercial problem known to humanity. We admire the optimism.\u003c\/span\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003csection class=\"rp-pc-section\"\u003e\n \u003cdiv class=\"rp-pc-cta\"\u003e\n \u003ch2 class=\"rp-pc-cta-title\"\u003eStart with a free outside view\u003c\/h2\u003e\n \u003cp class=\"rp-pc-cta-copy\"\u003e\n Use the product options above to add the Free CRO Audit to your cart. If you want to compare options first, you can view pricing or book a quick conversation.\n \u003c\/p\u003e\n\n \u003cdiv class=\"rp-pc-button-row\" style=\"justify-content:center;\"\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/see-how-it-works\"\u003eSee how it works\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/our-pricing\"\u003eBack to pricing\u003c\/a\u003e\n \u003ca class=\"rp-pc-btn rp-pc-btn-secondary\" href=\"\/pages\/book-a-call#booking\"\u003eBook a call\u003c\/a\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"rp-pc-mini\"\u003eA useful first look. No payment required. Less guesswork.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\u003c\/div\u003e","brand":"Rocket Possum CRO","offers":[{"title":"Default Title","offer_id":45009966334160,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/7385\/0064\/files\/FREEAuditPDP.png?v=1778226418"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/7385\/0064\/collections\/Audits_PLP.png?v=1778224303","url":"https:\/\/www.rocketpossum.com.au\/collections\/cro-audits.oembed","provider":"Rocket Possum CRO","version":"1.0","type":"link"}