Frequently Asked Questions (FAQs) About CRO Audits
Frequently asked questions
If you are wondering how Rocket Possum works, what a CRO audit includes, whether this is relevant for your website, or what happens after a free audit, this page should clear up most of the sensible questions.
About Rocket Possum
What Rocket Possum actually does
Rocket Possum is built to help businesses understand what may be helping or hurting conversion performance on important website pages, without dragging them into a bloated agency process first.
What is Rocket Possum?
Rocket Possum is a CRO-focused audit service designed to help businesses identify friction, weak messaging, poor hierarchy, trust gaps and other issues that may be affecting conversion performance.
What does CRO mean?
CRO stands for conversion rate optimisation. In plain English, it means improving your website so more visitors take meaningful action such as buying, enquiring, booking, signing up or requesting a quote.
Is Rocket Possum only for ecommerce?
No. It can be relevant for ecommerce, lead generation, service businesses, B2B websites and other commercially important pages where conversion quality matters.
Who is Rocket Possum best suited to?
It is best suited to businesses that already care about website performance and want clearer direction on what to fix, what to test and where opportunities may be hiding.
Audits and deliverables
What you get and how it works
The aim is to make the next decision easier. Not create more noise.
What is a CRO audit?
A CRO audit is a structured review of a website or page to identify what may be helping or hurting conversion performance. It typically looks at clarity, friction, trust, motivation, hierarchy and calls to action.
What do you actually review?
That depends on the page and offer, but common review areas include messaging clarity, page structure, user flow, forms, trust signals, calls to action and other obvious blockers or missed opportunities.
What do I receive at the end?
You receive a clearer outside view on what may be hurting performance, what deserves attention first, and where there may be stronger improvement or testing opportunities.
How quickly are audits delivered?
Rocket Possum is designed to move faster than a traditional agency process. Timing still depends on workload and the type of audit, but the point is useful direction in days, not weeks.
How does Rocket Possum work?
At a simple level: you submit a page, Rocket Possum reviews it through a CRO-aware lens, and you get practical direction on what may deserve fixing or testing next. For a fuller explanation, see the How it works page.
Is this just AI?
No. Rocket Possum uses modern tools where useful, but the value proposition is not “raw AI output”. The value is in the thinking, judgement and CRO-led interpretation behind what gets surfaced and prioritised.
Free audit and pricing
How the offer structure works
The model is designed to be low-friction up front, with deeper options available only if they make sense.
Is the free audit really free?
Yes. The idea is to make it easy to assess whether the thinking is useful before asking you to buy a deeper one-off audit or subscription plan.
Why offer a free audit?
Because a low-friction entry point is a sensible way to let people see the quality of the thinking before committing to anything bigger.
What happens after the free audit?
Nothing forced. If the recommendations are useful, you can choose to move into a deeper paid audit or ongoing CRO support. If not, no drama.
Do I need to buy a subscription?
No. Subscription is an option, not a trap. The right next step depends on the page, the opportunity and how much ongoing support actually makes sense.
Can you tailor the work?
Yes. If you need something more bespoke than the standard productised options, the audit can help clarify what shape of work is actually worth discussing.
Where do I see your pricing?
The simplest place to compare the current options is the Pricing page.
Use cases and fit
What kinds of problems Rocket Possum can help with
Rocket Possum is not just about generic CRO. It can also help pressure-test pages and systems that affect commercial performance more broadly.
Can Rocket Possum help with UX issues?
Yes. In practice, many UX issues are also conversion issues. Rocket Possum looks at user experience through a commercially useful lens, not just a design preference lens.
Can Rocket Possum review GA4 or analytics issues?
Yes. If the data feels messy or unreliable, analytics audits can help clarify what may be missing, misfiring or hard to trust in your reporting setup.
Can Rocket Possum help with site speed issues?
Yes. Speed problems often affect usability, patience and conversion performance, especially on mobile and paid landing pages.
Can Rocket Possum help with lead generation websites?
Yes. Lead generation pages, service pages, landing pages and enquiry journeys are all relevant, especially where the page has a clear commercial role.
Can Rocket Possum help before scaling paid traffic?
Yes. In many cases it is smarter to pressure-test important pages first, rather than simply sending more paid traffic to an underperforming experience.
What if I am not sure which page to submit?
Start with the page that matters most commercially right now. The one that gets meaningful traffic, carries real commercial intent, or feels like an obvious weak point.
Still got questions?
Start with a free audit and let the thinking do the talking
If you have read this far, the easiest next step is usually to submit one important page and see whether the recommendations feel useful enough to justify going deeper.